THE FUTURE OF RETAIL: TRYING ON POST PANDEMIC

Amidst a global pandemic, fashion brands look towards immersive technology to create unique and personalised in-store experiences for consumers According to an article by Euromonitor and the State of Fashion report 2020, a key consumer trend of 2020 is the need for exciting experiences. Therefore, it is no surprise that fashion brands are beginning to…

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S/S 2021 TRENDS FROM FASHION WEEK

With Paris Fashion Week finishing just last week, I thought I would look at the key trends for Spring/Summer (S/S) 2021. These trends are taken from both the physical and digital shows from the fashion capitals- Milan, Paris, London and New York. The pandemic has had a huge impact on what clothes have been shown…

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THE LOCKDOWN EDIT

The COVID-19 pandemic has completely changed what we are wearing and the clothes we are buying. Gone are the days we bought workwear and fancy evening dresses. Instead we are now opting for joggers, yoga pants, oversized t-shirts and hoodies. With restrictions still in place and lots of people still working from home, I thought…

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