RETAIL RECYCLE SCHEMES YOU SHOULD KNOW ABOUT

After reading about the brand new Ikea recycle scheme in a magazine, I realised that there are so many retail recycle schemes out there now that we perhaps don’t even know about. After looking into it, even some of my favourite brands offer recycling initiatives that I didn’t know about so I decided to do…

Read More

HOW FASHION DOCUMENTARIES ARE CHANGING OUR PERSPECTIVES

In the last few years, documentaries have become extremely popular among fashion brands, to document the growth of the brand and to show consumers behind the scenes. They provide a great opportunity for brands to show off their personality and add to their brand image. They are a real eye-opener to how these fashion brands…

Read More

THE FUTURE OF RETAIL: TRYING ON POST PANDEMIC

Amidst a global pandemic, fashion brands look towards immersive technology to create unique and personalised in-store experiences for consumers According to an article by Euromonitor and the State of Fashion report 2020, a key consumer trend of 2020 is the need for exciting experiences. Therefore, it is no surprise that fashion brands are beginning to…

Read More

THE TECHNOLOGY AND INNOVATION SERIES: AN INTRODUCTION

I’m so excited to introduce my latest series- Technology and Innovation. For my last year at uni, I quickly fell in love with how technology is being used in fashion. My dissertation was all about immersive technology such as virtual reality (VR), augmented reality (AR) and mixed reality (MR) and it’s impact on the fashion…

Read More

HANDBAGS FOR HIRE: IS RENTING THE FUTURE?

The fashion industry has been making a conscious effort to become ‘greener’, as demand for sustainable fashion among consumers increases. One of the ways brands are implementing sustainability is by introducing rental schemes where consumers can rent goods rather than buying them. This reduces the amount of overconsumption in fashion and gives the opportunity for…

Read More

ATHLEISURE: HERE TO STAY?

For the last few years, sportswear has been a continually growing market. According to a 2019 Mintel report, it is expected that the market will grow annually by 5.4% until 2023. Sportswear has become a hugely saturated marketplace, with new sportswear brands practically popping up on every corner. The sportswear market has partially grown due…

Read More

AGE AND BEAUTY: THE RISE OF THE GREY CONSUMER

As consumers, we are often good at telling brands that they need to improve to be more inclusive and representative. Yet, an aspect of inclusivity that is often overlooked or forgotten about in the fashion industry is age diversity. Understandably, most brands are choosing to target millennials, who are technology savvy for e-commerce and have…

Read More

VERDICT’S IN, PLUS SIZE FASHION IS HERE TO STAY

Over the last few years there has been mounting pressure on the fashion industry to become more size diverse and offer products geared towards the plus-sized consumer. Consumers have said they are unhappy with the choices of clothing presented by retailers. Physical stores in particular offer a limited range of products in larger sizes. Brands…

Read More

THE DIVERSITY AND INCLUSIVITY SERIES: AN INTRODUCTION

Welcome to the first post of the Diversity and Inclusivity Series. This series will explore the various aspects of diversity and inclusivity such as race, gender, age, culture, size and disabilities and why it is so important for brands to be inclusive for all. The fashion industry in particular, has long been criticised for its…

Read More