ATHLEISURE: HERE TO STAY?

For the last few years, sportswear has been a continually growing market. According to a 2019 Mintel report, it is expected that the market will grow annually by 5.4% until 2023. Sportswear has become a hugely saturated marketplace, with new sportswear brands practically popping up on every corner. The sportswear market has partially grown due…

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THE MIDI DRESS EDIT

Today’s edit is all about the midi dress. The midi style first became popular in the 1940s and has continued to be a popular fashion trend ever since. Midi dresses are the perfect pieces to invest in right now, as they are great for transitioning from the summer to autumn season. Almost every fashion brand…

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AGE AND BEAUTY: THE RISE OF THE GREY CONSUMER

As consumers, we are often good at telling brands that they need to improve to be more inclusive and representative. Yet, an aspect of inclusivity that is often overlooked or forgotten about in the fashion industry is age diversity. Understandably, most brands are choosing to target millennials, who are technology savvy for e-commerce and have…

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VERDICT’S IN, PLUS SIZE FASHION IS HERE TO STAY

Over the last few years there has been mounting pressure on the fashion industry to become more size diverse and offer products geared towards the plus-sized consumer. Consumers have said they are unhappy with the choices of clothing presented by retailers. Physical stores in particular offer a limited range of products in larger sizes. Brands…

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THE DIVERSITY AND INCLUSIVITY SERIES: AN INTRODUCTION

Welcome to the first post of the Diversity and Inclusivity Series. This series will explore the various aspects of diversity and inclusivity such as race, gender, age, culture, size and disabilities and why it is so important for brands to be inclusive for all. The fashion industry in particular, has long been criticised for its…

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