FASHION’S MOST ‘EXPERIENTIAL’ MARKETING: PART 1

With the rise of online shopping, consumers are now after one key thing in physical stores- an experience. Clothing can be bought online, so your store has to go above and beyond your product offering. Shopping needs to become a destination, with every store offering something unique to draw consumers in. Today, we are sharing…

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THE FUTURE OF RETAIL: TRYING ON POST PANDEMIC

Amidst a global pandemic, fashion brands look towards immersive technology to create unique and personalised in-store experiences for consumers According to an article by Euromonitor and the State of Fashion report 2020, a key consumer trend of 2020 is the need for exciting experiences. Therefore, it is no surprise that fashion brands are beginning to…

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THE TECHNOLOGY AND INNOVATION SERIES: AN INTRODUCTION

I’m so excited to introduce my latest series- Technology and Innovation. For my last year at uni, I quickly fell in love with how technology is being used in fashion. My dissertation was all about immersive technology such as virtual reality (VR), augmented reality (AR) and mixed reality (MR) and it’s impact on the fashion…

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