FASHION’S MOST ‘EXPERIENTIAL’ MARKETING: PART 1

With the rise of online shopping, consumers are now after one key thing in physical stores- an experience. Clothing can be bought online, so your store has to go above and beyond your product offering. Shopping needs to become a destination, with every store offering something unique to draw consumers in.

Today, we are sharing a whole variety of experiential marketing examples in fashion that have proved to be hugely successful and effective for brands.

Pop-up shops

Now I’ve mentioned this one in a previous post before, but pop-up shops are becoming hugely popular. As they are usually only open for a short time scale, consumers develop a fear of missing out and tend to impulse buy. This method has worked for the likes of Tiffany’s, Fendi and Adidas who designed their pop-ups to reflect their branding.

Extending Services

A fitness brand? Offer fitness classes or have a healthy cafe. A sleepwear brand? Try offering some meditation and relaxation classes. Any services that feel like an extension of the brand are good to use here.

Mobile Buses and Decorated Cars

Want to spread the word about your brand quickly? Why not kit out a bus, car or taxi in your branding? Lululemon even took it a step further in 2017, with a meditation bus to de-stress commuters in London following a 24 hour tube strike.

AR and VR interactive displays

Do you remember in 2017 when Topshop used VR in their London flagship to give consumers the experience of going down a giant waterslide in immersive 360? AR and VR is only going to continue being used by brands to create a fun and interactive experience, whether it’s watching a fashion show on a VR headset, or creating AR experiences like Nike’s running one above.

What experiences do you want to see in fashion stores? Let me know in the comments!

*Disclaimer- Photos are not my own and are sourced from Pinterest and Google Images